Under Türkiye’s Turquality program, 203 companies and 213 brands have achieved notable success in international markets. Additionally, 104 companies with 107 brands benefited from the Brand Support Program, contributing to the strengthening of the Turkish product image globally.
According to information provided by Minister of Trade Omer Bolat, a total of 320 brands from 28 different sectors have been promoted abroad.
Exports increased by 132%
The Presidency Strategy and Budget Office conducted an impact analysis, which showed that companies participating in the support programs increased their exports by 132% compared to companies with export volumes that did not receive support. Firms’ unit export value within the Turquality program also exceeded the national average. While the average export price per unit for Turkish exporters is $1.57, companies supported by Turquality reached $5.66 in textiles, $14.96 in pharmaceutical products, and $14.92 in the automotive main industry.
In 2023, while Türkiye’s service sector export growth was 9.3%, companies benefiting from Turquality support increased their exports by 16%, surpassing the national average.
Diverse sectors reap benefits
Minister Bolat emphasized the broad range of sectors currently supported by the Turquality program, including health tourism, logistics, education, accommodation, film, gastronomy, transportation infrastructure, and passenger transport. Companies under the program have carried out promotional activities in more than 180 countries.
The Turquality program remains instrumental in advancing the global presence of Turkish brands across a wide array of industries.
What is Turquality?
Turquality is the first and only government-supported branding program in Türkiye designed to help companies with competitive advantages and branding potential. It provides comprehensive managerial knowledge, corporate development, and support across all processes from production to marketing, sales, and after-sales services. The program aims to enable these companies to become global players with their own brands in international markets and to establish a positive image of Turkish products through these brands.
Unlike traditional export support programs, the focus of the Turquality program is not solely on increasing exports but on contributing to companies’ branding objectives.
