Türkiye’s fashion giant Koton opens first store in Hungary, with more to come – PHOTOS – Daily News Hungary

Koton, the renowned Turkish fashion brand, has officially opened its first store in Hungary, marking the beginning of its planned expansion in the country. On 30 September, the doors of Koton’s Budapest location at the KÖKI Shopping Center opened to the public. The store offers a wide range of clothing for women, men, and children, aiming to cater to a broad audience.

First Koton store opens in Budapest

Koton, a brand well-known across nearly 30 countries with over 400 stores globally, plans to further solidify its presence in Hungary, Startlap reports. By the end of the year, the company intends to launch several other locations in cities including Sopron, Debrecen, Szeged, and Székesfehérvár. In total, more than 6,000 square meters of retail space will be dedicated to Koton stores across the country, with the KÖKI store being the largest at around 1,000 square meters.

The fashion chain’s pricing is competitive, positioning itself similarly to other fast fashion brands popular in Hungary. For instance, women’s dresses are available online for approximately HUF 13,000 to 23,000 (EUR 32 to 57), with discounted options as low as HUF 2,000 to 3,000 (EUR 5 to 7.5). Men’s clothing, such as jeans and shirts, can be found in the HUF 6,000 to 16,000 (EUR 15 to 40) range. Even winter coats, one of the more expensive items, are priced reasonably, with the most affordable ones around HUF 9,500 (EUR 24), and none exceeding HUF 30,000 (EUR 74).

Koton’s collection doesn’t bring too many surprises in terms of design, offering familiar styles and colours that match the current trends in fast fashion. Most of the products are made in Türkiye, drawing on the brand’s 35 years of experience in the fashion industry.

As part of its global growth strategy, Koton signed an agreement to open eight new stores in Hungary, with plans to launch these locations in 2024, Daily News Hungary reported back in July. These stores will be situated in shopping centres managed by Adventum Group, with the official agreement signed in Istanbul by Koton’s CEO, A. Bülent Sabuncu, and Adventum Group’s founder, Kristóf Bárány, 24.hu writes.

Sabuncu highlighted the brand’s continued international focus, emphasising that 34.5% of its revenue last year came from international markets. As the company continues to pursue its goal of opening 130 to 150 new stores worldwide, Koton’s expansion in Hungary is a significant part of this strategy.

Bárány expressed enthusiasm about the partnership, stating, “Koton is one of Türkiye’s largest fashion brands, and we are excited to support their expansion in Hungary”.

The first wave of store openings, including three in Budapest, is scheduled for the final quarter of 2024. The KÖKI Shopping Center store serves as the flagship location, symbolising Koton’s ambitious plans for the Hungarian market.

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