Turkish jewellery brand Zen Diamond plans to enter Indian market with stores in top metros

Turkey-based diamond jewellery brand Zen Diamond has announced its plans to set up chain stores in top metros in India like Mumbai, Delhi, and Bangalore, along with establishing an online presence in the initial phase. Zen Diamond aims to target aspirational young and mid-age consumers in India. The brand said that it also plans to establish stores in tier 2, and tier 3 markets in subsequent phases.

Emil Guzelis, Chairman of the Zen Diamond group, has partnered with Neil Sonawala to lead the Zen Diamond business in India. Neil brings decades of experience in crafting jewelry distribution networks across Hong Kong, China, and Southeast Asia, along with a significant advisory role with the De Beers group and large retail chains across Southeast Asia, the company stated.

“Given India’s anticipated status as the fastest-growing market for diamond jewelry over the next few decades, Zen Diamond aims to capitalize on this opportunity by becoming the preferred diamond jewelry brand for Indians,” Emil Guzelis said.

“For the growing number of online buyers who are tech-savvy and globally well-traveled, Zen Diamond aims to offer affordable access to international jewelry trends, redefining the Indian diamond jewelry experience through unparalleled customer service and in-store experiences,” added Neil Sonawala.

Established in Istanbul in 2000 by Emil Guzelis, Zen Diamond is a Turkish diamond jewelry brand that boasts nearly 400 stores worldwide.