Tourism presents a remarkable opportunity to strengthen the bond between Malaysia and Turkey, driven by six strategic initiatives aimed at fostering mutual growth and cultural exchange.
Universiti Tunku Abdul Rahman Political Sciences lecturer Afi Rozhesry highlighted six key strategies for enhancing tourism collaboration, emphasising that both countries can mutually benefit from shared experiences, cultural exchanges and innovative initiatives.
This collaboration promises to unlock new opportunities and elevate the tourism experience for visitors from both countries.
Mutual Tourism Appeal
Afi believes that tourism can play a pivotal role in strengthening bilateral relations between Malaysia and Turkey, as both nations boast rich tourism offerings that could attract travellers from one another.
“Iconic sites in Turkey, such as the Hagia Sophia, Blue Mosque and Topkapi Palace, present architectural wonders that Malaysia can draw inspiration from.
“Malaysia’s own landmarks like the National Mosque, Putra Mosque and the Crystal Mosque in Terengganu are prime attractions for promoting heritage-based tourism,” he said.
Culinary Journeys
Afi highlighted that the gastronomic landscape is another area where both countries shine.
“Malaysia’s culinary reputation is world-renowned and this draws many travellers eager to explore its diverse food culture.
“Turkey’s rich culinary heritage could inspire collaborative food festivals and tours, highlighting traditional dishes from both nations to enhance the travel experience,” he added.
Ecotourism Opportunities
Malaysia’s stunning natural environment, including sites like Taman Negara and Kinabalu Park, along with beautiful beaches, offers unique experiences for nature lovers.
Afi pointed out that Malaysia’s ecotourism has immense appeal, which could attract Turkish travellers seeking adventure and natural beauty.
“Joint ecotourism initiatives could encourage travel between the two nations, promoting environmental awareness and appreciation,” he said.
Streamlined Travel Processes
To facilitate tourism growth, Afi stressed that improvements in visa processes were essential.
“Improving visa processes for easier travel, enhancing flight frequency to key destinations in both Malaysia and Turkey, and incentivising the tourism and hospitality sectors would all significantly benefit both nations.
“Simplifying these logistics could encourage more tourists to explore both countries,” he emphasised.
Cultural Exchange through Festivals
Cultural festivals provide an exciting avenue for collaboration. Afi highlighted Turkey’s rich traditions in music, cuisine, arts and the captivating Sufi dance.
“By hosting cultural exchange events, both nations can showcase their vibrant heritage, fostering greater understanding and appreciation of each other’s cultures,” he added.
Academic Collaborations
Beyond tourism, Afi highlighted that Malaysia and Turkey have substantial potential for academic partnerships.
Afi shared that last year while pursuing his PhD at Usim, his university partnered with a Turkish institution to organise a joint conference.
“Both nations are strong in Islamic studies and interdisciplinary programmes, which could be further developed through collaborative efforts in science, technology, engineering and mathematics (Stem).
“With substantial funding allocated by the Finance Ministry for artificial intelligence’s (AI) research and development (R&D), there is an excellent opportunity for Malaysian universities to expand partnerships with Turkish institutions,” he said.
As Malaysia and Turkey continue to explore their tourism possibilities, these six avenues hold great promise for enhancing their bilateral relationship. Through collaboration in tourism, culture and education, both nations can create lasting connections that benefit their people and economies.
