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Sabre and BookLogic partner to advance retailing and distribution strategies across Turkey and the Middle East

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Collaboration brings SynXis® platform and global GDS/IDS connectivity and alternative distribution channels for up to 1,200 independent hotels and resorts globally with a focus on driving growth in the United Arab Emirates, Turkey, Qatar, and Saudi Arabia

SOUTHLAKE, Texas and ISTANBUL, Nov. 7, 2024 /PRNewswire/ — Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new partnership with BookLogic, a leading hotel & travel technology platform known for increasing accommodation revenues and profitability. This collaboration, which marks a significant step in expanding the global distribution and retailing capabilities of both companies, focuses on driving growth in the Middle East and Africa (MEA) regions, with particular emphasis on United Arab Emirates (UAE) and Turkey as well as Qatar and Saudi Arabia. This partnership reflects both companies’ commitment to regional growth and innovation.

The collaboration will begin by connecting up to 1,200 hotels from BookLogic’s portfolio to leading Global Distribution Systems (GDSs) and Internet Distribution Systems (IDS). Future plans include expanding to online travel agency (OTA) integration, BookLogic’s long-tail distribution channels, and comprehensive retail solutions. This layered approach allows BookLogic to scale its offerings and marketing distribution opportunities to meet the evolving needs of the hospitality industry, offering hoteliers a complete ecosystem and landscape for managing optimized operations, distribution, and efficient guest engagement. Sabre Hospitality and BookLogic also share strategic priorities in payment automation, dynamic packaging technology, alternative regional distribution, and guest experience, creating a strong foundation for future growth and innovation.

“Partnering with BookLogic will enable Sabre Hospitality to expand its reach in key markets such as UAE, Saudi Arabia, and Turkey,” said Frank Trampert, Senior Vice President, Global Managing Director at Sabre Hospitality. “By utilizing the power of our SynXis platform, BookLogic will offer best-in-class distribution and retailing services to independent hotels, helping them unlock new opportunities and drive operational efficiency in a competitive market.”

Expanding Regional Focus with SynXis and BookLogic

Utilizing Sabre’s SynXis Retailing platform integrated with the BookLogic system, the partnership brings a robust set of features and connections to the MEA region, one of Sabre Hospitality’s key growth areas. SynXis, the leading global hospitality commerce and distribution platform, connects hotels to over 600 channels and provides a reliable, cloud-based foundation that helps streamline hotel operations and drive insights across all distribution channels.

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