Health tourism involves individuals seeking medical care, rehabilitation, or other health-related services in another country. This industry has seen rapid growth, both in Turkey and globally, over recent years. This article explores the current trends and developments in health tourism through data analysis.
Global Health Tourism
In 2020, the global health tourism market was valued at around $54.4 billion and is anticipated to reach $207.9 billion by 2027, with a compound annual growth rate (CAGR) of 21.1%. The primary factors behind this growth include cost savings, shorter wait times for procedures, and the superior quality of some medical services.
Countries such as India, Thailand, and Mexico have established themselves as leaders in health tourism by providing affordable, high-quality healthcare. For example, heart surgery in India costs approximately 10% of what it does in the United States. Meanwhile, Thailand and Mexico are particularly competitive in cosmetic surgery and dental treatments.
Health Tourism in Turkey
Turkey has become a significant destination for health tourism thanks to its geographic location, advanced healthcare infrastructure, and experienced medical professionals. In 2019, Turkey provided services to 756,926 patients under health tourism, generating $1.459 billion in revenue. Among the various treatments offered, facelift Turkey has gained notable popularity, attracting patients from around the globe.
The COVID-19 pandemic impacted the sector in 2020, reducing patient numbers to 435,691 and revenues to $1.371 billion. However, recovery began in 2021, with 729,592 patients and $2.016 billion in revenue. By 2022, Turkey achieved record levels with 1,381,807 patients and $2.206 billion in revenue.
Turkey’s success is largely attributed to the quality and affordability of services in areas like hair transplantation, dental treatments, cosmetic surgery, and eye surgeries. Compared to European countries, Turkey offers these treatments at 50-70% lower costs.
Dr. Gürkan Kayabaşoğlu’s Perspective
Highlighting the role of skilled professionals in Turkey’s success in health tourism, Dr. Gürkan Kayabaşoğlu states:
“Turkey’s success in healthcare stems not only from its modern facilities but also from its expert workforce capable of competing on a global scale. Patients choosing Turkey benefit not only from cost advantages but also from a quality healthcare experience.”
Leading Destinations in Health Tourism
Turkey’s leading cities in health tourism include Istanbul, Ankara, Izmir, and Antalya. Notably, Istanbul and Antalya stand out as destinations where tourists can enjoy both vacation and treatment services.
Antalya, known for its world-famous resorts, has also made a name in dental treatments and cosmetic surgery. Meanwhile, Istanbul has become an international brand in hair transplantation and eye treatments.
Turkey’s Health Tourism Development Goals
Turkey aimed to increase its health tourism revenue to $5 billion by 2023. To achieve this, government-supported projects, international promotional campaigns, and investments in healthcare infrastructure have been intensified.
Key Treatment Areas in Health Tourism
- Hair Transplantation: Turkey leads the world in hair transplantation. Approximately 150,000 international patients visit Turkey annually for this treatment.
- Dental Treatments: The cost of dental treatments in Turkey is up to 70% lower than in Western European countries.
- Cosmetic Surgery: Procedures like breast augmentation, rhinoplasty, and liposuction are offered in Turkey at competitive prices with high-quality standards.
Comparison with Global Health Tourism
Turkey’s position in global health tourism has strengthened each year. In 2019, Turkey ranked as the fourth most preferred health tourism destination after countries like India and Thailand.
According to Dr. Gurkan Kayabaşoğlu, Turkey’s success is no coincidence:
“The factors making health tourism attractive are accessibility, cost advantages, and the quality of healthcare services. Turkey is strong in all three areas.”
The Future of Health Tourism
Health tourism is expected to grow further in the coming years. For Turkey to capture a larger share of this growth, it is essential to continually improve its healthcare infrastructure and focus on international marketing efforts.
