Tabcorp and 1/ST Content have entered into a deal with The Jockey Club of Turkiye to provide coverage of Turkish racing to Australian fans via Sky Racing.
The long-term agreement will see Tabcorp distribute live domestic Turkish racing via Sky Racing’s channels in Australia for tote and fixed-odds betting, while Tabcorp’s wagering arm, TAB, will be the first to offer both vision and betting on racing from Turkiye in Australia.
As the Jockey Club’s exclusive long-term partner, 1/ST Content’s trading team will work with sister company 1/ST Technology’s platform to facilitate the betting architecture and pathways.
“Thanks to our wider strategic alliance with 1/ST Content, together with Arena Racing and Racecourse Media Group, Sky Racing continues to strengthen its position as Australia’s passport to the best international racing, and this new deal eloquently demonstrates that point,” said Tabcorp chief operating officer Paul Carew.
“It’s a partnership that underlines our ongoing dedication to corralling more top-quality racing, this time from Turkey, a country boasting a rich history with thoroughbred racing. Anyone who’s ever seen the Gazi Derby knows this is a nation that loves its horses, and it routinely produces thrilling action together with some breakout trainers and jockeys on the world stage.
“We’d like to thank our good friends at both the The Jockey Club of Turkiye and 1/ST Content for facilitating this delivery and integration in trademark seamless fashion. It is exciting for racing operators who are connected with our strategic alliance partners to start enjoying the benefits of our new co-operation.”
Simon Fraser, SVP of International at 1/ST Content, added: “This agreement once again shows the power and flexibility that our recent strategic alliance has secured, with the localised expertise to benefit a host of new global clients. These complementary long-term partnerships are the bloodline for bringing a first-class international racing experience to new audiences.
“This Jockey Club of Turkiye deal also harnesses 1/ST’s broader array of products and services, demonstrating how a growing cohesion between our varied international partners is helping to return value to the genuine stakeholders of the sport in any given jurisdiction,” Fraser explained.
“Tabcorp naturally represent a strong and enduring collaboration for 1/ST Content in the Australian market. Their distributional scope across digital and retail is second to none, while their local expertise is always a guiding hand for our delivery. We also look forward to further leveraging this relationship by delivering Turkish racing via Sky Channel to Tabcorp’s Asian customers in early 2025.”
Tuncel Aydın, CEO of The Jockey Club of Turkiye, commented: “Tabcorp’s Sky Racing is all about expanding the variety of premium international racing, and we’re thrilled to have added our exclusive Turkish content to this all-encompassing gateway for the finest assemblage of worldwide racing.
“We have already been impressed by the accuracy and reliability of 1/ST Content’s betting technology and comprehensive international distribution, so they were our supplier of choice to enable this partnership, which will drive growth and diversified revenues for our own domestic racing.”
