Düsseldorf, Germany
Hugo Boss recently went live with a smart fitting room in its new flagship Boss store in Düsseldorf, Germany, which has around 1,000 square metres of sales space, spread over two floors.
It worked with One iota on the project, integrating the solution into eight of 17 fitting rooms in the store for the first time.
This is a screen that reads items taken in via RFID, displays the items (and other items that may go with it) and allows customers to select different size/colour variants if required.
This triggers a request to an iPad app for a store member to pick the item and take it to the nominated dressing room number.
2024 RTIH INNOVATION AWARDS
Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.
The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.
It’s free to enter and you can do so across multiple categories.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
