Video virtuals developer Highlight Games has renewed its exclusive worldwide rights access deal with the Turkish Süper Lig.
Facilitated by beIN, the extension means Highlight will continue to have access to video archive footage from Turkey’s top football division for use in its SOCCERBET product.
The footage is used in Highlight’s most popular virtual sports game in Turkey via both online and retail channels.
Highlight Games CEO Steven Holmes said the renewal “is a key milestone in Highlight Games’ roadmap for growth and also testament to the continued popularity and success of our Turkish SOCCERBET game.”
“In addition to the Süper Lig, Highlight Games now holds exclusive rights to archive footage from European soccer brands including LaLiga, Serie A, Ligue 1, SPFL, English football and the Greek Super League,” he added.
“We are also working with MotoGP and ATP tennis to develop a whole new suite of compelling new products – it’s an exciting time of growth and innovation for the business.”
